Empowering Logistics Excellence: A Case Study of Patang's Global Visibility Platform at a Leading Logistics Company
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A Case Study of Patang's Global Visibility Platform at a Leading Logistics Company

Introduction

This case study highlights how Patang’s Global Visibility Platform enabled a leading logistics company to achieve logistics excellence by offering comprehensive shipment analytics and real-time visibility across multiple modes of transportation. By leveraging advanced features such as ocean, air, and road shipment tracking, advanced analytics, predictive dynamic ETAs, and AI-based tools, the logistics company was able to enhance operational efficiency and provide exceptional customer experiences.

Company Background​

As a leading global shipping and logistics company, our client specializes in freight forwarding services. With a presence in 10+ countries worldwide, they operate in the highly competitive logistics industry. Their extensive network of offices and agents enables them to provide efficient and reliable transportation solutions for goods across air, sea, and land.

Challenges

Due their large scale network and global presence our client faced multiple challenges:
  • Limited Shipment Tracking: The company lacked a unified platform to track shipments across various modes of transportation, leading to a fragmented view of cargo movements. Customers needed to manually check each carriers’ sites across multiple modes for a view of their shipments.
 
  • Lack of Predictive Insights: Inefficient analytics tools prevented the logistics company from gaining valuable insights to proactively address delays, optimize routes, and make data-driven
 
  • Inadequate Communication: The absence of timely milestone-based notifications and alerts hindered effective communication with customers and internal

The Solution: Patang's Global Visibility Platform​

To overcome these challenges, the leading logistics company implemented Patang’s Global Visibility Platform, which offered a wide range of features tailored to their requirements:
  • Ocean Shipment Tracking: The platform provided end-to-end satellite-linked precision tracking for ocean freight, enabling seamless monitoring of cargo movements, and enhancing supply chain
 
  • Air Shipment Tracking: With access to a network of 80+ airlines, the platform facilitated real-time tracking of air shipments, providing route information, carrier ETA, and accurate transit times for better operational planning
 
  • Road Shipment Tracking: The platform’s road shipment tracking solution offered transporter- specific cargo tracking, stoppage and deviation alerts, compliance adherence monitoring, and detailed analysis of past trips, optimizing road transportation
 
  • Advanced Analytics: Patang’s Global Visibility Platform leveraged advanced AI-based tools to provide comprehensive analytics, enabling the logistics company to monitor shipments, track delays with dynamic ETAs and alerts, analyze transit times, and make informed business decisions.
 
  • On-Time Milestone-based Notifications and Alerts: The platform sent notifications and alerts based on predefined milestones, ensuring timely updates on shipment status, exceptions, and critical events, enhancing communication and customer satisfaction.
 
  • Multi-channel Alert Delivery: The platform provided flexibility in delivering specified alerts through the website, WhatsApp, or push notifications via the mobile app, ensuring seamless information access for stakeholders.

Implementation and Results

The leading logistics company implemented Patang’s Global Visibility Platform across their operations, seamlessly integrating it with their existing systems. The implementation resulted in significant improvements:

 

  • Enhanced Operational Efficiency: The platform’s comprehensive tracking capabilities, advanced analytics, and predictive insights enabled the logistics company to optimize operations, reduce delays, and improve resource allocation.
 
  • Superior Customer Experiences: Real-time visibility, milestone-based notifications, and accurate ETAs provided customers with transparency and proactive updates, leading to higher customer satisfaction and trust.
 
  • Informed Decision Making: The platform’s robust analytics and dynamic ETAs empowered the logistics company to make data-driven decisions, proactively address bottlenecks, and optimize the supply chain for maximum efficiency.
 
  • Streamlined Communication: The multi-channel alert delivery feature facilitated effective and timely communication with customers and internal teams, improving collaboration and response times.

 

Conclusion

Through the implementation of Patang’s Global Visibility Platform, the leading logistics company successfully addressed their challenges and achieved logistics excellence. The platform’s comprehensive visibility, advanced analytics, predictive insights, enabled the company to enhance operational efficiency, deliver superior customer experiences, and make informed decisions. By leveraging Patang’s technology, the logistics company now stands at the forefront of the industry, providing comprehensive shipment analytics and real-time visibility across multiple transportation modes.

sales@patang.io
Dubai, UAE